Huble – A brand for the creatives
Branding + Game design
Huble is a project that aims to introduce the game in the business environment to improve innovation processes and the development of professionals. The brand seeks to create a universe of digital products designed to activate creativity through the cooperation and entertainment. Thus, a new factor, fun (R + D + F) is added to the research and development process.
Huble have a hierarchical structure, establishing itself as the main brand that precedes other sub-brands, its products. The main concept originates in the universe of ideas; paying homage to Hubble, the father of the Big Bang theory. Each product is born adopting a different chromatic value, representing the expansion of the Huble explosion. The first product launched is called Huble Singularia.
For the launch of the first game Huble Singularia required a solid communication plan: all kind of graphic material, including a one-page with information about the project and a section dedicated to the reservation of the titles that are being launched on the market.
Huble Singularia is more than a videogame. It is defined as a tool for the creativity training at a professional-educational level. It aims to encourage the user’s imagination through riddles and puzzles. The dynamic is based on the team cooperation, in which each player can choose an in-game character that best suits their personality.